Kafko is a Canadian success story in the pool manufacturing industry. One of its key products is the Multi-Flex system, which allows pool designers to break free from those tired, traditional rectangles, ovals and kidneys to offer pools of virtually any shape. Our introductory ad for the Mutlti-Flex system sought to catch the reader’s eye by forcing them to follow the contour of the pool in the sub-head – a clear departure from typical pool industry print advertising. The follow-up ad built on the theme, further exploring the idea that any imaginable shape can now be turned into reality.
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